Consumer Electronics China (CE China), a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China. The show is a platform that unites international exhibitors with Chinese retailers who is keen to bring new products to their customers. By participating in CE China, exhibitors have the opportunity to place their products in front of valuable channel partners that can help grow sales in China as well as the rest of Asia. Not simply a technology or export fair, CE China has a strong focus on the needs of international brands, products and customers. With a strong retail focus, first-class exhibition space and pioneering media support, CE China will place its exhibitors firmly in the spotlight. September 2019 is just around the corner and China is closer to your business than you might think. Be sure to reserve your place at CE China to capitalise on opportunities in the lucrative China market and beyond.