About CE China

Enter the Biggest Consumer Market in September, 2019


Consumer Electronics China (CE China), a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

The show is a platform that unites international exhibitors with Chinese retailers who is keen to bring new products to their customers. By participating in CE China, exhibitors have the opportunity to place their products in front of valuable channel partners that can help grow sales in China as well as the rest of Asia. Not simply a technology or export fair, CE China has a strong focus on the needs of international brands, products and customers.

With a strong retail focus, first-class exhibition space and pioneering media support, CE China will place its exhibitors firmly in the spotlight.


September 2019 is just around the corner and China is closer to your business than you might think. Be sure to reserve your place at CE China to capitalise on opportunities in the lucrative China market and beyond.


 Strong Partners

CE China already succeeds in attracting leading Chinese retailers, including Suning, Alibaba and JD.COM.


 About IFA 


The world’s leading trade show for consumer electronics and home appliances attracted 245,000 visitors in 2018. IFA is more important to global brands and retailers than ever before, with almost 150,000 trade visitors attending the show; more than 50 per cent of the trade visitors came from abroad, marking a new all-time high in international attendance. The event - timed for the all-important end-of-year business ahead of Black Friday, Single's Day in China, and Christmas – suggests that the industry is in a positive mood; high order volumes for deals struck during IFA grew yet again, totaling 4.7 billion euros.

With 1,814 exhibitors and rented floor space covering 161,200 square meters, this year’s IFA boasted two fully booked-out areas: IFA’s traditional space, the Berlin Exhibition Grounds, saw every square meter taken, while IFA Global Markets (for trade visitors only) at STATION Berlin on Gleisdreieck was totally oversubscribed.

IFA 2019 will take place on the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019.



"What makes IFA so successful is our focus on brands, products and consumers. We wanted to make this move to China at the right time - when we know that we can replicate both the quality and the success of IFA in China. We observed the market very closely, and we are certain: the right time is now."

-Dr Christian Göke, Chief Executive Officer of Messe Berlin GmbH

"The idea for Consumer Electronics China really came from our many Chinese partners here at IFA, who asked us time and again whether we could organize a similar show focused on China. We will build on our many years of close co-operation with China’s consumer electronics and household appliances industry, as well as our partnership with key retailers like Suning and Alibaba's Tmall to make CE China a success."

-Jens Heithecker, CE China Chairman, IFA Executive Director and Executive Vice President of Messe Berlin GmbH



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