IFA Retail University


What is IFA Retail University?

IFA Retail University is the brand new IFA Global Event, creating added value for and bringing together international brands and 500+ Asian retail representatives, among them the Chinese Retail Giant Suning. International brands exhibiting at IFA and CE China 2018 have the opportunity to present their products and strategies in 20-minute-Power-Briefings to our retail partners and provide training sessions, thereby increasing brand awareness and sales in East Asia.

The spoken languages at IFA Retail University are English and Chinese.


The next IFA Retail University will be held in Guangzhou at CE China on September 19-21, 2019.


Contact for exhibitors:

 Daniel Soesanto 
Tel.: +49 (0)30 3038-2305 
soesanto@messe-berlin.de

 Download IFA Retail University Flyer

 Registration for IFA University 2019 here!






IFA Retail University @ CE China 2018 in Shenzhen


The premier edition of IFA Retail University has been held successfully on 3 May 2018 at CE China.

 Download 2018 IFA Retail University Power Briefings Here. 

 GfK
 BSH
 Haier



 Blaupunkt
 Severin
 Yamazoki



 CASO Design
 Fakir
 Huawei



 IHS Markit







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