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CE China, a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

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What is IFA Retail University?

IFA Retail University is the brand new IFA Global Event, creating added value for and bringing together international brands and 500+ Asian retail representatives, among them the Chinese Retail Giant Suning. International brands exhibiting at IFA and CE China have the opportunity to present their products and strategies in 20-minute-Power-Briefings to retail partners and provide training sessions, thereby increasing brand awareness and sales in East Asia.

The spoken languages at IFA Retail University are English and Chinese.

The next IFA Retail University will be held in Guangzhou at CE China 2020. 

Contact for exhibitors: 

Daniel Soesanto 

Tel.: +49 (0)30 3038-2305 


Download IFA Retail University Flyer 

Registration for IFA University 2019 here!

IFA Retail University @ CE China 2019 

Download presentations here.