IFA 2018: Preparations for CE China in Shenzhen are in full swing

IFA 2018: Preparations for CE China in Shenzhen are in full swing

What do BBQ and Retail have in common?


Berlin/ Shenzhen, 20 March 2018 - The third edition of CE China is scheduled from 3 to 5 May 2018. CE China, a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China. 

CASO Design, Clean Air, Ezviz, Fakir, Galanz, Gree, GYPI, Haier, LIFAair, Midea, Richmond & Finch and Severin are just a few of the international brands that take the opportunity to present their products and innovations. Official partners of CE China include China’s largest retailers such as Suning, Tmall/ Alibaba and JD.com. CE China is a platform that unites international exhibitors with Chinese retailers to bring new products to their customers.

From BBQ & Funfood to mobile kitchen appliances and Retail Delivery 

Some of their products still come from the small town of Sundern in the middle of Germany – family-owned SEVERIN, one of the largest German manufacturers of small electrical appliances, has built a strong reputation for reliability, innovation and quality in its more than 125 years of history. The manufacturer scores points with its core competences in the areas of coffee & tea, refrigeration & freezing, microwaves, BBQ & Funfood – all to be discovered at CE China. 

CASO is one of the first brands that addressed the fusion of the kitchen with the daily living spaces through mobile kitchen appliances. CASO products stand for strong functions combined with aesthetic shapes – whether it is a wine cooler, a microwave or a blender with a powerful rotation speed to release get the best out of trendy green smoothies.

GYPI is king in shipping CE products from Europe all around the world. Their retail delivery ranges from small domestic appliances to the big white – including Hifi, Audio, Health Care products and many more.


  New: IFA Retail University

Beurer, CASO Design, Fakir, Severin and Elgato are exhibiting and likewise join the IFA Retail University. This new tool provides international brands with maximum attention from major retailers in China, in ‘short and sweet’ 20-minute-Power-Briefings. The premier of the IFA Retail University will create great value by bringing together international brands and Asian retail representatives, among them the Chinese Retail Giant Suning. Retailers and buyers will benefit from the demand of the growing Chinese middle class for international brand products.

Retail at its best!
CE China is designed to unite global brands with Chinese retailers who are keen to bring new products to their customers. Besides one of China's most successful retailers Suning, Tmall/ Alibaba and JD.com are among the official partners for CE China 2018. These Retail Giants offer international brands a full range of services, simplifying access to the Chinese market.


 Register Now - Get you ticket!

Registration opens February 
The Online ticket shop for visitors, trade visitors and media is now opened. 
We look forward to welcoming you at CE China 2018!

Trade Visitor Registration
Media Registration


Hotel and Travel Information

BEST Meeting is a commercial travel agency which provides professional travel management services to the exhibition industry. BEST Meeting regularly handles hotel bookings, air ticket bookings and travel enquiries for the conference and exhibition industry. Please click here for more hotel information and reservation. Your contact: Ms. Candy Li; Email: service@bestmeeting.net.cn


VISA-Handling for Journalists

Journalists traveling from outside of the Peoples Republic of China will require a J-1 or J-2 visa.

Your contact person for Visa queries is: Ms. Tiffany Luo


For Questions We Are At Your Disposal

China Press Contact 
Ms. Tiffany Luo
Tel: +86-20-8755 8001 ext 306

International Press Contact 
Ms. Nicole von der Ropp

For VISA-Handling
Ms. Tiffany Luo

 About IFA and CE China

As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market. 

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad. 

IFA is the world's most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany. 

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