Haier will present the SMART LIVE at CE China 2018

Shenzhen/Berlin, 25 April 2018 - Haier, one of the world leaders in household large appliances, joins CE China 2018, a global IFA event, because the trade show is an “ideal platform” to conduct business and to showcase latest innovations. Haier’s product presentation focuses on latest smart home products as part of their “Haier U+ Smart Life” brand.

In regard to CE China 2018 Zhao Feng, VP and CTO of Haier Home Appliances Group said: “CE China is the Chinese satellite of the world biggest and the most influential trade show for consumer electronics and home appliances - IFA. CE China offers the ideal platform for the development of the home appliance manufactures in China. In 2018 Haier will present the “Haier U+ Smart Life” including the following four zones: Smart Living, Smart Kitchen, Smart Bath and Smart Sleeping at CE China. Furthermore Haier seven home solutions for air, water, safety etc. as well as the international high-end brand Casarte will be shown at CE China. Each display area is accompanied with technology, intelligence and style. Based on the U+ Smart Life X.0 Platform Haier Smart offers international consumers the solutions for a beautiful life.”

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About IFA and CE China

As a global IFA event, CE China is a welcome addition to Messe Berlin's portfolio for the Chinese market. 

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad. 

IFA is the world's most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany. 

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