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CE China, a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

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CE China 2019 set to bring the best of IFA´s innovations to Chinese Consumers

IFA has announced some of the brands who have signed on early for the 2019 CE China show in Guangzhou. CE China efficiently brings manufacturers together with Chinese and pan-Asian trade and retailers. Global brands like Haier and Midea will once again take part in CE China, while Beurer, Sennheiser, Kuvings, Miji, Vifa and Severin, as well as new partners CHEARI (China Household Electric Appliance Research Institute) will be participating for the first time. CHEARI will hold an award ceremony for the most innovative products of the show.

New Date, New Location: More efficiency comes along with the fact that CE China is held from 19 to 21 September 2019 in Guangzhou, the heart of China’s trade and manufacturing business. CE China provides an ideal platform and comprehensive services to consumer electronics and home appliances brands and has successfully established partnerships with leading global retail chains such as Suning and Alibaba.

IFA Retail University
The IFA Retail University provides international brands with maximum attention from major retailers in China, in ‘short and sweet’ 20-minute-Power-Briefings. The tool will create great value by bringing together international brands and Asian retail representatives, among them the Chinese Retail Giant Suning. Retailers and buyers will benefit from the demand of the growing Chinese middle class for international brand products.

Simplifying access to the Chinese market
CE China is designed to unite global brands with Chinese retailers who are keen to bring new products to their customers. Besides one of China's most successful retailers Suning and Tmall/Alibaba are among the official partners for CE China 2019. These Retail Giants offer international brands a full range of services, simplifying access to the Chinese market.

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About CE China
CE China, a global IFA event, is designed to link premium brands, important market players and retailers. The show is a vibrant platform that unites global brands with Asian retailers keen to bring new products to their customers.