Shenzhen/Berlin, 3 May 2018– CE China 2018, a global IFA brand, successfully started today with trade visitors and consumers experiencing international as well as Chinese brands showcasing their latest products and innovations at Shenzhen Convention and Exhibition Center.
A major element on day one was the premier of IFA Retail University, jointly hosted by Chinese retail giant Suning. While attracting specialized retailers and experts, it provided deep insights from leading global brands into their newest developments, strategies and market stats. Eleven companies in total performed on stage, including GfK, IHS Markit, Bosch Home Appliances, Huawei, Haier, Severin, Blaupunkt, Yamazoki, Elgato, Caso Design and Fakir Household Appliances.
Kicking off the series of well-attended power-briefings, Alexander Dehmel, Senior Regional Market Insights ManagerfromGfK, indicated the importance of the Chinese market for the industry by pointing out that it represents almost 60 per cent of the global smart appliances market. And consumer expectations are changing: “Convenience and premium are driving the South East Asian market”, he explained. Major international brands presented how they are already responding to such changes.Bosch Home Appliancespresented its new refrigerator generation with intelligent features to control the freshness of food.
IFA Retail University also delivered insights on the near future of connected home by presentations from international brands like Haier and Huawei.Haierexplained its Smart Home Architecture, covering air, water as well as kitchen appliances. Western brandsSeverin, Blaupunkt, Yamazoki, Elgato, Caso DesignandFakir Household Appliancesseized the opportunity to present their most recent innovations and product strategies to shop owners, store managers, buyers and dealers.
IFA Retail University also delivered more fundamental insights for market actors.Zhang Bing, Associate Director of market research company IHS Markit, had a clear message to Western brands: “If you are an overseas company, you need to spend special attention to the high diversity of the Chinese market.” Huawei reflected on the growing role of Chinese brands. “We have the dream to help the world understanding Chinese brands better,”Clark Ye, Product Manager Consumer BG HiLink Eco System of Huaweitold the audience.
On the second day, 4 May, CE China will continue to deliver efficient networking opportunities for pan-Asian attendees and all relevant market actors and to provide first hand-knowledge from experts during the full-day E-Commerce Export Forum.