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CE China, a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

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CE China 2018: Welcome reception kicks-off pan-Asian networking event for international brands and retailers


Shenzhen/Berlin, 2 May 2018 - Representatives of government, business, media, sponsors and partners joined tonight for the exclusive welcome reception prior to tomorrows opening of the third edition of CE China 2018. The event marked the kick-off of networking at CE China.

Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin welcomed the nearly 100 attendees of the evening: “CE China is about a highly efficient convention to support international brands as well as retailers. With this approach that made IFA the globally leading trade show for consumer electronics and home appliances, we are convinced that we serve the Chinese consumer market more effectively and that we correspond well with the initiatives by the Chinese government.” 

Dai Fengjun, South China Executive Vice President and General Manager of Shenzhen Suning Group, highlighted the role of CE China for the Chinese retailer giant: “Suning has been the chief strategic partner of CE China for the past three years. The show has provided a very good platform for domestic and oversees businesses and consumers. That is one of the reasons we are cooperating with CE China.”

CE China, a global IFA brand, will officially open its gates to visitors tomorrow with a ribbon cutting ceremony at 9.30 am.