Korean brand NUC Electronics and CE China’s premium partner Suning Group deepened their cooperation after last years’ reunion at CE China 2019.
Reunion at CE China 2019 in Guangzhou
In September 2019, NUC Electronics joined CE China – a global IFA event - in Guangzhou. “We expect to improve our brand awareness more than last year in order to make it lead to sales”, said Jisu Lim, China Director of NUC Electronics.
Further Expansion into the Chinese Market
According to Mr. Lim, CE China is one of the crucial steps, that made NUC and Suning strengthen their determination to jointly focus on the Chinese market. “This year’s CE China was an opportunity for the Kuvings brand to strengthen its position in the Chinese market”, said Mr. Lim, adding, “we will continue our effort to grow into a global general home appliance manufacturer based on our localization strategy in the Chinese market”.
CE China, a global IFA event, is designed to link premium brands, important market players and retailers. The show is a vibrant platform that unites global brands with Asian retailers keen to bring new products to their customers. At last year’s show, 275 exhibitors showcased their latest products and innovative consumer electronics and home appliances solutions. In line with the trends of the industry, the show included segments on virtual and augmented reality as well as on new mobility, including new energy vehicles and autonomous driving. International brands and retailers from across Asia successfully used the show for networking and collecting feedback from consumers.