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Daily Recap Day 1 - IFA 2020 Special Edition

Is tech back? You bet it is! Day 1 has already shown this impressively. Herewith you receive the first Daily Recap of IFA 2020 Special Edition. 





gfu & Messe Berlin & GfK Opening
“Despite the scale down due to the COVID-19 pandemic, both our partner Messe Berlin and we are confident that the IFA 2020 Special Edition will be successful. As an innovation platform with numerous presentations of new products IFA will provide important impulses at the right time in the run-up to the highest-turnover period.”
Kai Hillebrandt, chairman of the supervisory board of gfu Consumer & Home Electronics GmbH, organizer of IFA 


“Having IFA 2020 as a real-life event, that is a sign, it is a symbol for all of us to show that we can look beyond. Beyond the pandemic, beyond the economic fall-out, beyond all the uncertainties. There is a normal ahead. But it is up to all of us - industry, retailers, media and consumers - to look to the future, and build and shape the ‘normal’ that is going to emerge.”

Jens Heithecker, Executive Director IFA Berlin 



“We live in a world of disruption, acceleration and data overload. This is why companies need to be able to identify the right signal from noise – faster than ever before – and also the reason why we transformed GfK radically to become a tech company. ‘gfknewron’ is GfK’s proprietary AI-powered software platform, which delivers fast and actionable recommendations based on trusted data.”
Peter Feld, CEO of GfK


Qualcomm
“Over 80 operators have launched 5G networks in almost 40 countries. With over 300 more investing in the technology and device makers are equally active. There are now over 660 designs announced or in development based on Qualcomm's portfolio of 5G solutions.”
Cristiano Amon, President of Qualcomm


Huawei
“Huawei has a clear vision of the future for our customers and a deep commitment to Europe. Our combination of market leading hardware and an open, fast-growing, and innovative mobile services ecosystem, which is brought to life through our expanding retail footprint, is giving Europeans the chance to experience a taste of the future for themselves.”
Walter Ji, President of Huawei Consumer BG, Europe 



About IFA 2020 Special Edition

The IFA 2020 Special Edition - consisting of physical live events focusing on its B2B core functions of IFA - offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and the IFA keynote live at the IFA Global Press Conference.

Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.


Digital IFA Experience

With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.