Events & Conventions

CE China, a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

Home > Events & Conventions > German Pavilion

CE China – a global IFA event – offers companies exhibition opportunities to showcase their innovations and products to enter the Chinese consumer electronics market. With the support of leading Chinese retailers like Suning and Alibaba, CE China evolved into a valuable platform for consumer electronics and home appliances.

The German Pavilion at CE China, subsidized by the German Federal Ministry for Economic Affairs and Energy, is an advantageous offer for German companies. In this way, products and services ‘Made in Germany’ can be presented perfectly to Chinese consumers as well as Asian retailers. After its successful premier in 2019, the German Federal Ministry for Economic Affairs and Energy will increase the financial support for the official German Pavilion at the next edition of CE China in Guangzhou.

 More info will be updated soon...

Please contact:

Mr. Xiang ZHI

Tel: +49 (0)30 / 3038-2278 

Fax: +49 (0) 30 / 3038-2059 


Click here to download the 2019 German Pavilion Flyer!

“Made in Germany” meets Asian Retail Market
To expand the successful concept of IFA in Berlin, and to enhance the benefits for both exhibitors and visitors at the show, CE China is going to welcome its first German Pavilion powered by the German Ministry for Economic Affairs in this year’s edition. Beurer, Faytech, Gfk, gfu, Maybaum, Miji, Sennheiser, Severin, VDE and other German brands are bringing their latest innovations and services to Guangzhou, the heart of China’s trade and manufacturing business. The chance to approach the world-leading “Made in Germany” quality also encourages key buyers and retailers from China and Southeast Asia to attend the show.

CE China is a vibrant platform that unites international exhibitors with Asian retailers who are keen to bring new products to their customers. A number of domestic and overseas brands have already confirmed their participation in this year’s CE China. Among them are Chinese home appliance giants Haier and Midea, the Korean juicer expert Kuvings, the Danish audio brand Vifa, just to name a few.

Sennheiser will also make use of IFA Retail University
In effective 20-minute-Power-Briefings, the IFA Retail University provides international brands with high attention from major retailers in China. “With a fast-growing market in China, we are especially looking forward to participating in CE China and its Retail University, as these provide outstanding opportunities to get closer to our customers in this vibrant marketplace build ever stronger relationships and leverage exciting new opportunities.” said Dr. Andreas Sennheiser, CEO, Sennheiser Electronic GmbH & Co. KG. 

During the last CE China, more than 400 retail partner, buyer and store manager attended these presentations by the industry.

Find out more -The German Pavilion at CE China 2019