CE China, a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

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Opening of CE Summit 2020: Global Platform Opens up a New Era of Consumer Electronics

The CE Summit 2020 was held in Guangzhou on September 24th. This annual event attracted over 100 domestic and foreign well-known household appliances, consumer electronics and cross-industry enterprises. The event showcases the global frontier development trends and innovative products in the fields such as smart home, wearable devices, AI, and VR/AR, portraying future smart life scenarios and a better life for consumers worldwide. CE China, a global IFA event, co-hosted the CE Summit.

Orient Zhu, President of IDG Asia, the sponsor, said that a new round of industrial revolution and industrial transformation in which new-generation information technology is the general technology are in full swing on a global scale. Judging from the performance of consumer electronics and technologies in the first half of 2020, we see more possibilities in the future of the consumer electronics sector. The CE Summit serves as an interactive networking platform to speed up the overall innovation and upgrading of technologies, products, industries, business types and models.

CE Summit is a venue for enterprises to showcase their latest innovative products and solutions, and also a stage where new products, new technologies, and new strategies are released. With the theme of “Connectivity and Sharing for Intelligent Services”, CE Summit 2020 includes the main forum and two parallel forums covering the fields such as Internet of Things-based home, Internet retail, and innovation in household appliances.

At the main forum, regarding how the household appliance industry transforms and upgrades in the context of the rapid advance in the Internet, big data, AI, and 5G, Liang Junjie, Director of the Household Air Conditioning Division of Midea Group, delivered a keynote speech entitled “Digital and Intelligent Technology for Global Breakthrough”. At the IFA retail lecture session, Xu Zhong, Vice President of Suning Household Appliances Group, and representatives from Siemens, Miji Electronics and Appliances, and Germany-based Teufel shared their views on retail business innovations. In addition, representatives from GfK and the Berlin Office of Commerce also interpreted an predicted the trend of global consumer electronics industry development at the main forum.

In recent years, new progress in AI, mobile Internet, Internet of Things, big data, cloud computing, etc. has emerged one after another. The deep integration of these technologies with the manufacturing industry brings about tremendous changes in the product design, functions and business models of the household appliance sector, and also inspires innovation in the consumer electronics industry.

At CE Summit 2020, a showcase for global cutting-edge technologies and products of consumer electronics, the IFA Product Technology Innovation Award was issued to the winning products. The 19 awards were won by 14 manufacturers including SIEMENS, SAMSUNG, Midea, Panasonic, BOE, Electrolux, CHiQ, HONOR, Sony, LG, PHILIPS, De’Longhi, iRobot, and TECNO.

CE Summit enjoys a growing global influence thanks to the world’s largest household appliance manufacturing base and consumer market, as well as Guangzhou’s favorable geographical advantages and innovation climate. CE Summit aims to build a platform in which the elites on the same industry chain and different industries share ideas, brainstorm, and hold business negotiations for cooperation.

Guangzhou is one of the most important cities in China for trade fair. IFA is committed to fostering global cooperation and exchange of ideas. We can see that CE China and CE Summit are one of the most influential consumer electronics events in China. This is the view of Jens Heithecker, Executive Vice President of Messe Berlin GmbH, Executive Director of IFA, and Chairman of CE China.